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Podcast: Marketing with Purpose
Episode: 3 Reasons You Need to Know Why Your Donors Donate with Guest Jaime Friedrichs
Description: 3 Reasons Why You Need to Know Why Your Donors Donate Cliff Notes
You can’t be effective unless you know why people give (their motivations)
Learn the motivations of your current donors by actually talking to them and asking them why they give to your organization
You can use what you learn to hone in what’s most attractive in your mission for future asks - Whether through direct mail, thank you letters, impact reports, social media, or your website
Making your asks tailored to your donor interests makes it so much easier for them to say ‘yes’
This hel...