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Podcast: New Books in Business, Management, and Marketing
Episode: James W. Cortada, "Inside IBM: Lessons of a Corporate Culture in Action" (Columbia Business School, 2023)
Description: IBM was the world's leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of IBM's corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectives of employees, executives, and customers around the world. Through a series of case studies, Inside IBM: Lessons of a Corporate C...