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Podcast: The Exceptional Sales Leader Podcast
Episode: A Unique Approach To PR & Marketing with Mike Maynard
Description: Some in the marketing game subscribe to the belief that any publicity is good publicity. In the B2B world of 2024, with expectations and competition at an all time high, I don’t think this approach is a recipe for success. Companies need to be more intentional and more strategic with the messaging they put out in the marketplace, especially if they are looking to make 2024 a year of growth and improved profitability. In this episode, I enjoy a terrific conversation with Mike Maynard, Managing Director/CEO of the Napier Group, a PR & marketing agency for B2B technology co...