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Podcast: Becoming Preferred
Episode: Gerry O’Brion – Unlock the Power of Because
Description: SEASON: 3 EPISODE: 17Episode Overview:Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice.If you are looking to disrupt your market and become the emotional favorite, then you are going to enjoy my conversation with author, speaker, and marketing guru, Gerry O’Brion.Guest Bio: Gerry O’Brion has helped thousands of CEOs, executive...