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Podcast: Marketing Against The Grain
Episode: The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Description: What are the research methods and information you need to know to craft a great pitch? Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the importance of personalized AI assistance in sales.About April DunfordApril Dunford is the author of the bestselling books, “Obviously Awesome” and “Sales P...