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Podcast: Keep Optimising
Episode: Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media
Description: Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.In this episode, we discuss:The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:[04:32] The different types of affiliates brands can incorporate in their strategy.[07:12] Why brands should diversify their affiliate portfolio.[08:20] Affiliate marketing comes down to building relationships.<...