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Podcast: The Brand Marketing Show
Episode: How Your Creative Content Helps Achieve Your Growth Goal
Description: One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some content for social media, or for a major promotion, you'll know the stress this causes! Unfortunately, this kind of scenario leads to content that's just "thrown up for the sake of having something there", rather than content t...