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Podcast: Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Episode: Reimagining Go To Market for Lifestyle Brands -- Paulo Ribeiro // Two Things
Description: Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency and speed, skipping over this essential step. Today, Paulo discusses reimagining the go-to-market strategy for lifestyle brands. Show NotesConnect With: Paulo Ribeiro: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Pr...