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Podcast: Let's Talk Loyalty
Episode: #87: Roma Football Club Connects with Loyal Fans (Short Sumary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing agency, who realised the importance and power of connecting Roma with their fans directly, rather than simply on third-party platforms like Facebook.As a much loved football club, Roma used the power of a platform they owned to connect with previously unknown fans of all ages and profiles...