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Podcast: The Thoughtful Entrepreneur
Episode: 1796 - Affiliate Partnerships with Frederic Jean-Bart of Performance Partners
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Performance Partners, Frederic Jean-Bart.Affiliate marketing is a dynamic and powerful tool for e-commerce brands, but it's challenging. Under Fred's leadership, Performance Partners has carved out a niche in this space by helping brands build and manage effective affiliate programs.The crux of their success lies in finding the right partners and aligning with the appropriate audience—a task easier said than done.One of the primary hurdles that e-commerce brands face is identifying and collaborating wi...