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Podcast: Visibility, Influence and Impact
Episode: 020 How to Write a Strategic Marketing Plan + Marketing Plan Template
Description: A strategic marketing plan is an essential part of growing your business and a reference point to consistently market your business each day, week, month, quarter and year. A strong marketing strategy is the foundation of marketing success: if you don’t have a strategy you won’t be able to measure your success. Marketing without strategy is like throwing mud at a wall and seeing what sticks: there’s no plan, there’s no measurement, it’s completely ad hoc and random and (in the vast majority of cases) ineffective. Find out how to write a strategic marketing...