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Podcast: Visibility, Influence and Impact
Episode: 010 Do You Need To Steal Customers?
Description: I heard a marketing lecturer say that the only way to get customers when you're starting a business is to steal someone else's. I was shocked, I must say! (And this wasn't the dark ages, this was 2017 and this man teaches marketing at an MBA level). This approach flies in the face of everything I believe about marketing and the strategies I work through with my clients. When you're in business the way to get clients is to get clear on who you want to work with, identify their number one pain point and how you solve it (in your...