Want to create an interactive transcript for this episode?
Podcast: Perfectly Mentored with Jason Portnoy
Episode: EP38: Ron Lynch: The $4 Billion Dollar DTC Man
Description: $4 billion dollars in direct response revenue. You read that right. $4 Billion, with a "B". That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of "The Marketing Mercenary". Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes.Working with the stars of the time, one of which was Jeff Bridges, Ron couldn't help but a...