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Podcast: Perfectly Mentored with Jason Portnoy
Episode: EP29: Frank Kern: The Holy Grail of Marketing
Description: On this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.What is Intent Based Branding?It's building a brand with the intention of making an...