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Podcast: The Private Equity Podcast, by Raw Selection
Episode: Laith Murad on Strategies That Work for Chief Marketing Officers
Description:                     Private Equity Podcast Today's GuestToday we welcome Laith Murad, an experienced Chief Marketing Officer, having worked for small equity-backed companies right up to being a vice president with Yahoo.  What You'll LearnThe relationship between marketing and business successHow to beat your competition using SEOWhy emotions and human behavior are essential to every marketing campaignWhy data doesn't always work in marketingHow to determine your target audienceHow influencers ha...