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Podcast: The Hard Part with Evan McCann
Episode: Steve Davis from Operto
Description: Steve Davis is the CEO of Operto.
Operto is the world’s leading property automation and IoT operating system for vacation rentals, hotels, and serviced apartments is revolutionizing guest stays and hospitality management. Through technology that connects teams, guests, managers and smart devices; Operto addresses common friction points to provide fully seamless and personalized stays - creating greater efficiency, guest satisfaction and more revenue.
Takeaways
Marketing has evolved from a mass-market, spray-and-pray approach to a more targeted and consultative strategy, focusing on becoming a trusted advisor and thought leader.
Successful salespeople no...