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Podcast: Pipeline Visionaries
Episode: Being the “Voice of” and “Voice to” the Market
Description: This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe. In this episode, Kimberly shares with us how she built an end-to-end marketing organization within Zayo and demonstrated the value of the marketing function, diving into expanding their buying committee and creating a “Shark Tank'' mindset where people share their best ideas. Key TakeawaysMarketing can be undervalued as a function and collaborating with C-suit...