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Podcast: Lightspeed
Episode: The Mind Behind Madden NFL's Hit Stick Explains Game Design | Ian Cummings (Photo Finish)
Description: Ian Cummings joins us to discuss how to build a sustainable crypto game. Ian has been in gaming for over 23 years, created NFL Madden's hit stick while working at EA Sports, and is now the creator of Solana's race horsing game Photo Finish. In this episode, we discuss the story behind the hit stick, how Ian chose to go after the horse racing market, the secret to customer retention, how to win at Photo Finish, Photo Finish's partnership with the Kentucky Derby and more!- -Timestamps(00:00) Introduction(01:19...