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Podcast: Pitching Powerhouse
Episode: How to Successfully Execute a Brand Audit for New and Existing Clients
Description: Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔
Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓
Audits help you measure the progress you and your existing clients have made throughout the year — or, with new clients, get a benchmark for the brand’s current position in their niche.
Without them, you won’t know what strategies are working and what’s NOT doing well 😬
Executing a successful brand audit lets you identify a client’s strengths and weaknesses, so you...