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Podcast: Keep Optimising
Episode: Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
Description: Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.In this episode, we discuss:The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:[04:19] Affiliate marketing is still very much about relationships.[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.[09:17] Control affiliate program, manage who participates.[12:02] Being in...