Want to create an interactive transcript for this episode?
Podcast: Niaga AWANI
Episode: [AWANI] Influencer Industry & Economic Opportunity
Description: In 2023, Malaysian consumers heavily rely on influencers, particularly micro and nano influencers, to expand their product knowledge and solve problems. However, brands need to be wary of potential fraud from micro-influencers and must be prepared to pay at least RM2,000 ($454) to feature their products in a Malaysian YouTuber's video.