Want to create an interactive transcript for this episode?
Podcast: Great Books Distilled: Summaries of Bestselling Business and Investing Books
Episode: Trailer - Part 1 of 2: "Insanely Simple: The Obsession That Drives Apple's Success"
Description: "Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve JobsTo Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.As ad agency creative director, Ken Segall played a key role in Apple's resurrection aft...