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Podcast: The Glossy Podcast
Episode: ‘We’ve implemented reverse morality clauses’: Influencer Patrick Janelle on how 2020 changed brand partnerships
Description: Despite having 400,000-plus followers on Instagram, Patrick Janelle (@aguynamedpatrick) doesn’t call himself an influencer. “I've never fully identified with the term, because it means a lot of things, and influence itself could mean a lot of things. And the way by which people influence others can come about in many different ways,” Janelle said on the Glossy Podcast. “So using the term strictly to define somebody who has a large social media following never felt totally apt to me.”Instead, he’ll use “content creator” or “lifestyle Instagrammer.” The latter is fitting, considering Janelle’s wide range of partne...