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Podcast: The Agile Brand with Greg KihlstrƶmĀ®: Expert Mode Marketing Technology, AI, & CX
Episode: Customer lifetime value for the win, with Neil Hoyne, Chief Strategist at Google
Description: Today weāre going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands.To help me discuss this topic, Iād like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customersā Hearts.ResourcesPartnerHero: to waive set up fees, go toĀ https://partnerhero.com/agileĀ and mention āThe Agile Brandā during onboarding!RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops ā all dedicated to showing the la...