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Podcast: Building Better CMOs and Marketing Leaders
Episode: Kellie Richter, CMO of First Command Financial Services: Marketing a Mission
Description: Full transcriptBy her own admission, First Command Financial Services exec Kellie Richter's official title is a mouthful. It's "EVP, Chief Marketing and Client Experience Officer" — but those aren't empty words to her.The clients who First Command cares about are military service members, veterans, and their families; even more than a regular financial services customer, Kellie says, "they do their research ... they're protective of their services and they should be."Having Client Experience in her title gives Kellie an added layer of accountability, and serves as an invitation to anyone researching the pr...