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Podcast: Let's Talk Loyalty
Episode: #488: Award-Winning Loyalty for Cinema Lovers with Club Pathé
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features an award-winning brand in the entertainment industry in The Netherlands.With more than 30 cinemas around the country, Pathé Theatre's welcomed more than 14 million visitors in 2023, showing a renewed interest from consumers in enjoying the cinema experience.My guest is Loyalty Manager, Joyce Mense, who led the original design of Pathé Rewards which won two International Loyalty Awards back in 2020.Joyce joins me toda...