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Podcast: The Glossy Podcast
Episode: Apparisâs Lauren Nouchi: Focusing on a hero product âallowed us to grow the businessâ
Description: Lauren Nouchi and AmĂ©lie Brick technically founded their fashion brand, Apparis, in 2016. But it wasnât until 2018 that it took off, driven by the popularity of a single style: a colorful faux fur coat. âAt the time, it was a third of the price of any competitors,â Nouchi said on the latest episode of the Glossy Podcast. Along with affordability, quality and style, the coatâs ethical materials made it a draw for both consumers and retailers. Bloomingdaleâs was the first to buy into the brand, followed by Saks Fifth Avenue.  âWe had no marketi...