Want to create an interactive transcript for this episode?
Podcast: The Playbook – Everyday skills for every professional
Episode: How to break into the brain of an audience with Ben Moorsom
Description: Segment 01 – The ProblemHere’s the problem…I just helped my company launch a brand new marketing campaign – advertising, social media, PR, the whole thing. The numbers are trending really well. But something feels off, and I can’t quite place it. Any thoughts?Segment 02 – SecretsHow do engagement and attention actually work? Ben’s got a few surprises for you.Segment 03 – Levels of EngagementWhat are Adverse, Selective and Deceptive levels of engagement – and how to they affect your work?Segment 04 – The...