Want to create an interactive transcript for this episode?
Podcast: Bourbon Pursuit
Episode: 446 - What Do RTDs Do For Bourbon?
Description: Cracking the can on a warm day sounds like something out of commercial. Over the past year we talked about the RTD or ready-to-drink category beginning to explode because of High Noon and now major bourbon brands are moving into the ready-to-drink space since the canned cocktails' accessibility, lower alcohol content, and mixability make them an appealing gateway for newcomers while still leveraging whiskey's premium status. Though launching requires significant investment, the potential for brand awareness and category growth is alluring. In this episode, Ryan, Fred, and Kenny sip on 5 different bourbon-based RTDs and give our theories on canned cocktail...