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Podcast: Marketing Vanguard
Episode: From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott's Marketing Triumphs
Description: On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.  Peterson also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers. ...