Want to create an interactive transcript for this episode?
Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
Description: Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Computing Design and Military Embedded Systems. As the president, Patrick straddles both sides of the operation, working on the content side and client/advertising side. I've worked with Patrick for over a decade in various capacities and I invited him to join me on the podcast to share all the different ways marketers can ut...