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Podcast: Almond Journey
Episode: Marketing Bulletin, January 2024: QR Code Shares Almond Stewardship Story
Description: In January's Marketing Bulletin, learn how the Almond Board of California introduced a pioneering QR code initiative aiming to redefine consumer interaction with the almond industry. Placed in high-traffic areas, the billboard-sized QR Code emphasizes transparency and stewardship in almond cultivation. With already hundreds of scans in just a few months, it addresses consumer concerns about water usage, pollinators and waste.