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Podcast: The Fuel Podcast
Episode: Paul Bainsfair (IPA) - the 60:40 rule
Description: Is the advertising business a form of business orentertainment? It needs to be entertaining but there definitely is a science toit.Paul Bainsfair is the Director General of the IPA – the Instituteof Practitioners in Advertising. He’s a veteran of the industry, withboard-level experience at TBWA, Saatchis and Iris, he’s using his 35+ years inthe business to champion the cause of advertising as a driver of the economy.But he’s also acutely aware of the issues facing t...