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Podcast: Trading Secrets
Episode: Over 300M+ cupcakes sold! Baked by Melissa’s Melissa Ben-Ishay dives into the $ecrets behind turning a passion into a career, staying customer focused, and how being fired lead to her bite-sized cupcake empire
Description: This week, Jason is joined by mother, baker, and founder of Baked by Melissa, Melissa Ben-Ishay!
The New York City based entrepreneur’s brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered wi...