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Podcast: Building And Growing
Episode: #70 - Building a timeless brand and effective marketing strategy
Description: Eva Luitsz, Co-Founder of Studio Melrose LTD, has over 7 years of dedicated expertise in the dynamic field of marketing. Eva specialises in Search Engine Optimisation (SEO), social media management, content creation, and strategic planning.
Multi-channel testing is the heart of marketing and works as a great tool to overcome budget restrictions, by helping brands prioritise what delivers the most impact. Tests shouldn’t just be reserved for paid media - companies with low budgets can test organic content across multiple channels to identify which one provides them with the greatest organic reach.