Want to create an interactive transcript for this episode?
Podcast: Grassroots Marketing
Episode: Oregonix Farms Crafting a Cannabis Brand in the Heart of Illinois
Description: Grasssroots Marketing speaks with David Schwimmer, co-founder and CEO of Oregonixx, as he unveils the journey behind their craft cannabis brand, Northern Heights, and the strategic decision to launch in Illinois. Schwimmer shares his experiences in Oregon, where the team immersed themselves in the local cannabis culture, learning invaluable cultivation techniques from the grassroots.Discover the dynamics of the emerging Illinois cannabis market through David's lens, shedding light on the current landscape dominated by small-scale operations and industry giants. Independent Growers Association president, Scott Redmond, weighs in on recent regulatory changes impacting craft growers and the financial...