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Podcast: Priority Pursuit
Episode: Marketing Metrics Every Small Business Should Be Tracking
Description: Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth.With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine.From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts. I also share insights on lead conversion rates, return on advertising spen...