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Podcast: Beyond Curious ®
Episode: #172: Simply Put: Why Clear Messages Win… and How To Design Them w/ Ben Guttmann
Description: Key Takeaways:[1:26] – Introducing Ben [4:27] – Ben talks about his relationship with a college professor that changed his life [6:51] – Why being a “Happy Warrior” is important to Ben[11:49] – What Neil Gaiman said in his commencement speech that resonated with Ben[13:46] – Why Ben started flossing[15:12] – What’s the problem with writing a book about simplicity?[18:09] – The correlation between simplicity and fluency and how it affects communication[23:51] – Figuring out benefits instead of features[33:00] - How to distill a message into a valuable gift to the audience [41:46] – The power of constraints to craft salient messages[45:00] – Be...