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Podcast: The Content Cocktail Hour
Episode: The State of B2B Content Marketing 2021 with Dominic Kent
Description:
Brett interviews Dominic Kent, the Content Director at Mio, a freelance SaaS Content Marketer, and a specialist in UComs and CCTR. They discuss Dominic’s recent article— “The State of B2B Marketing Content in 2021", freelancing, issues writers face writing for companies, and the state of B2B marketing.0:00 Intro 1:12 Conversation begins 5:50 Freelancing marketing clients 10:30 The State of B2B Marketing Content in 2021 17:13 Collaborating with other contributors 21:41 #Content365 26:10 Friction with writers and marketers 35:50 Advice to B2B marketers 41:35 Connecting with Dominic 44:40 Outro Get our newsletter and sign u...