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Podcast: Let's Talk Loyalty
Episode: #490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships
Description: Today’s episode is our first with Visa, a hugely important partner for so many of you and your programs.Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins me today to share his approach to partnering with loyalty programs around the world.Our conversation begins by reviewing with some of key success factors that program owners need to think about constantly to ensure your card is always top of wallet for your members.Luigi then shares his insights on some great acquisition channels he sees, particularly in...