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Podcast: Future Commerce
Episode: Shopper Discovery and the Convergence of the Meta & the Physical
Description: The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart and how brands can leverage Instacart as a marketing strategy.Instacart for CMOsKiri just wrote a new book called “Instacart for CMOs.”“There wasn’t as much written about Instacart as there was about other retail marketplaces and there’s a huge thirst for information from brands.” - Kiri MastersThis book is a comprehensive guide on how to appro...