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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 951 – BACON – Chapter 2: Babies, Puppies & BACON
Description: What’s your image?
Top view on pan with fried egg with bacon
Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit.
What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther from the response you had hoped for.
Brands, like cute, are in the eye of the beholder, but as a business, our brand is our image.
Branding is complicated. It’s more than your logo, your...