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Podcast: Brand, Sweat, & Tears
Episode: Episode 18 : Alex McArthur - Purple Mattress & Kizik Shoes
Description: This is a double-feature!I was finally able to get local marketing legend Alex McArthur, an early employee and head of all things marketing for two rocketship consumer brands - Purple Mattress and Kizik Shoes - to come into the studio and tell the growth stories behind both brands. I was recovering from a cold, but didn’t dare reschedule once I’d locked Alex down, so my voice sounds nasally but I still really enjoyed hearing Alex’s experiences and learning about these two great brands. Alex is a creative, humble, talented marketer who was in the right place...