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Podcast: IEN Radio
Episode: Harley Shifts to Used Bikes
Description: Harley-Davidson has a problem, and it’s one many of us have: there’s something about Gen Z it just doesn't get. But for Harley, it’s more than just a disconnect with the TikTok generation: The last time Harley reported the average age of its customer, it was 48… which means Harley isn’t reaching Millennials either. And the results of this gap means America’s most notable bike brand is struggling big time to broaden its niche.One of the problems Harley has encountered over the years is the shrinking market share for its big, pricy bi...