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Podcast: Franchise Today
Episode: The Intersection of Marketing and Technology with Heather Anderson
Description: Heather Anderson shares her journey from working at a digital marketing agency to becoming Vice President of Marketing and Operations at The Little Gym, and then transitioning to a VP role at Eulerity, a supplier of efficient marketing platforms. She underscores the importance of adaptability in franchising and marketing, especially during the pandemic, and stresses the need for brand consistency and creating a passionate customer base. Heather highlights the blurred lines between marketing and IT, the necessity of data management, and privacy concerns.
Discussing her move to Eulerity, Heather explains how the company’s AI-powered digital marketing platform helps businesses ma...