Want to create an interactive transcript for this episode?
Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave
Description: Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this prevents marketers from holistically evaluating their advertising efforts to make strategic investments.Today, Chris discusses navigating today's marketing measurement challenges  Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https...