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Podcast: Messy Business - with Libby Langley
Episode: #63 How to Build a Personal Brand That Attracts the Right Clients
Description: Niching down feels terrifying — like you’re cutting off opportunities. But what if I told you it’s actually the simplest, most freeing way to grow your business with ease?Niching has a bit of a bad rep, doesn’t it? It can feel like saying no to perfectly good clients or opportunities. But in this episode, I’m showing you how niching can actually be the most liberating thing you ever do in your business — and how it can make you famous for what you do best.We’re not talking dry demographics here (no more “Sue, 52...