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Podcast: Leaders Worth Knowing Podcast
Episode: Branding stadiums; renaming F1 teams; style and substance in the outdoor wear space
Description: Leaders' Editorial Director James Emmett and Content Director David Cushnan assess the stories of the sports industry week, with the help of Amanda Calder-McLaren, the new CMO of outdoor wear brand Montirex. They discuss stadium and Formula One team branding, as Levi’s renew a big deal with the San Francisco 49ers and Visa teams up with Red Bull in F1. Then Calder-McLaren explains her switch to Montirex after six years looking after The North Face’s brand and marketing activities. She outlines the challenges of building credible, meaningful part...