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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Finding the Voice of the Shopper via UGC With Kim Rayburn
Description: Kim Rayburn is a Client Engagement Advisor at Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. She is also a Principal and Consultant at Topnotch Consultancy, where she helps companies transform their sales growth strategies. With 25 years of consumer-focused experience in various global executive roles, Kim has worked in research, finance, product development, retail, and analytics. In this episode… With brands competing for consumer attention, observing shoppers' behaviors, preferences, and demands has become crucial for engagement and sales. How can you capture the sh...