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Podcast: The Dan Assor Show #eventprofs
Episode: EP110: "Mike Costain, MD Lyrical Communications, 20 years in events, working with founders and transforming the InstallerSHOW" #eventprofs
Description: My guest for this episode is Mike Costain, MD of Lyrical Communications, organisers of InstallerSHOW, the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology.
In 2022, after a period of rapid growth, Lyrical was acquired by Nineteen Group, the UK based events and media business, and Mike sits on their leadership team.
In this episode, co-hosted by Piers Bearne, founder of Collingwood Advisory, Mike gives us a fascinating insight into his near 20 year career within the events industry, the challenges and advantages of working with owner/founders of...